A seminar: From Agreement to Action – The CEPA Explained
What the EU–Indonesia Free Trade Agreement Means in Practice
The EU–Indonesia Comprehensive Economic Partnership Agreement (CEPA) represents a major step in strengthening trade, investment, and regulatory cooperation between the European Union and Indonesia. Once implemented, the agreement is expected to reshape market access, tariff structures, customs procedures, and the operating environment for EU companies active in Indonesia.
For Scandinavian companies — many of which already have long-term operations, supply chains, or market-entry ambitions in Indonesia — CEPA is not only a trade agreement, but a strategic framework that will influence competitiveness, compliance, and investment decisions over the coming decade.
Place and time
Monday, February 23, 2026, 14:00 – 18:00 (seminar followed by a light buffet)
Venue: The Residence of the Swedish Ambassador, Jakarta Selatan
Registration
Please confirm your attendance by Friday, 20 February, to [email protected] or WhatsApp: +62 812 2866 9764.
Seating is limited and allocated on a first-come, first served basis.
Objectives
This seminar aims to move beyond headline explanations and provide practical insight into:
- What CEPA actually contains?
- How and when it will be implemented?
- What practical effects will this have on Swedish companies?
- What should Scandinavian companies do to prepare for the implementation of CEPA?
- Where opportunities are created — and which remaining frictions are likely to remain?
Target audience
- CEOs, country managers, and board members
- Legal, regulatory, trade, and compliance leaders
- Business development and strategy professionals
- Companies considering entry, expansion, or restructuring in Indonesia
Format
A half-day seminar combining keynote policy insights, implementation perspectives, and a business-focused panel discussion, followed by moderated discussion and Q&A.
Key outcome for participants
A clear understanding of how CEPA affects real business decisions — and how to position their company early.
Organizer
This meeting is organized by SwedCham Indonesia, in collaboration with EuroCham, DanCham and INBC.
The meeting is supported by the Swedish Embassy, the EU Delegation to Indonesia, Ericsson, and Business Sweden.
Speakers
CEPA in the Context of Sweden–Indonesia and EU–Indonesia Relations
Daniel Blockert, Ambassador of Sweden
Keynote: EU–Indonesia CEPA – Strategic Intent and Timeline
Carsten Sorensen, Hans Joostens, EU Delegation to Indonesia
The Indonesian Government Perspective
Johni Martha, Senior Advisor to the Minister of Trade for International Relations
Company Perspective: What CEPA may change on the ground
Ronni Nurmal, Vice President, Ericsson Indonesia
Market Opportunity & Positioning
Erik Odar, Business Sweden
European Industry Engagement
Edison Bako, Executive Director, EuroCham
Moderator
Mark Lempp, Business News Editor, Jakarta Post
Report from the meeting
Read a summary of the meeting here: 260223 SwedCham EU CEPA Event
